"Our business is not to sell vegetables, but to change behaviour"
"There are two on-board Health Trainers offering advice on lifestyle choices and
healthy eating."
"The project was devised by health improvement team managers at Great Yarmouth and Waveney Primary Care Trust (PCT) and took only 3 months of preparation to implement."
"The area was identified as having one of the lowest rates of fruit and vegetable consumption in the UK. Also, unemployment levels are high."
"The van now has 22 stops over a five day week."
"McCarthy’s – a vegetable merchant in Norwich – donated the project a van and kitted it out with shelving, etc. and supply the scheme with produce every day."
"The wholesale price the produce is bought for is what the customers pay; there is no mark-up."
"Word of mouth has definitely been their best publicity, but they have also appeared in local and national news, on the radio, and done leaflet drops door-to-door."
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