Design Development: What’s so “Super” about Supermarket logos?

They don't say what they sell. Versatile.

From Attitude Design website:

"In the UK the top four supermarkets (Tesco,ASDA, Morrisons, and Sainsbury’s) are thought to sell over 70% of all UK groceries."


"Overall then we can see that all of these companies have very general and open brands. There is not much to them, apart from text. This simplistic form makes them non-obtrusive and non-offensive to their very wide target audiences."


"No inspirational buzz brands like "nice 'n' fresh", just simple names and abbreviations."


"A brand name does not need to be understood to be successful."


"The colours of these logos are vast and various. One thing that surprises me is the lack or organic colours (greens and browns) seeing as the majority of their stock is food."

You can view the full article here

5 comments:

  1. I exploit solely premium quality products -- you will observe these individuals on: Digital Global JV

    ReplyDelete
  2. It was wondering if I could use this write-up on my other website, I will link it back to your website though.Great Thanks.
    survey monkey usa

    ReplyDelete
  3. This blog is so nice to me. I will keep on here again and again. Visit my link as well..
    https://krogerfeeedback.us/

    ReplyDelete
  4. When you are searching for best super market in USA definitely Kroger is option for you. Win 50 fuel points and $5000 gift card from giving your feedback about the store and services at www.krogerfeedback.com get fuel points

    ReplyDelete